About Us

Welcome to ROBE

ROBE creates thoughtfully designed lingerie for mothers during pregnancy and postpartum. We believe every mother deserves to feel beautiful, supported, and comfortable throughout this transformative journey.

Our Founder's Story

During her own pregnancy, our founder searched for lingerie that felt beautiful and actually worked for her changing body. She found plenty of clinical options. Beautiful pieces that were completely impractical. Nothing in between.

Then she developed an unexpected allergy to synthetic fabrics – red spots, itching, discomfort on top of everything else. That's when she realised: what touches your skin during pregnancy matters more than the market acknowledges.

That missing space – where comfort meets elegance, where fabric actually performs – became ROBE.

Our Mission

We create thoughtfully designed maternity and postpartum lingerie that blends softness with support. Each piece is crafted to adapt to your changing body, helping you feel confident and cared for when you need it most.

Why ROBE?

Every motherhood journey is different, but they all share moments of vulnerability, strength, and transformation. We offer lingerie designed to honour that experience – to make you feel held and beautiful through each stage, without compromising on how it feels or functions.

Our Values

We are committed to quality, comfort, and celebrating the strength of mothers. Every piece is designed with intention, using premium materials that feel soft, breathable, and deeply considerate – because how you feel in your own skin matters, especially when your body is doing something extraordinary.