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  • An 1872 nursing chemise shows a movable flap that allows access for breastfeeding

    Why is maternity lingerie the way it is?

    April 15, 2026

    Motherhood is increasingly understood as a profound identity shift – not just a season to "get through." Women expect more. They want lingerie that honours the transformation, not just manages...

    Why is maternity lingerie the way it is?

    April 15, 2026

    Motherhood is increasingly understood as a profound identity shift – not just a season to "get through." Women expect more. They want lingerie that honours the transformation, not just manages...

  • Plautilla Nelli, St Catherine with the Lily, c. 1550, Uffizi Gallery, Florence, Italy. Photo by Advancing Women Artists via Wikimedia Commons (CC-BY-SA-4.0). Detail.

    Women Do It Anyway.

    March 12, 2026

    What does a 16th-century Italian painter nun tell us about business? When I studied Italian Studies, we spent years on the three greats: Dante, Petrarca, Boccaccio. The canon. The men...

    Women Do It Anyway.

    March 12, 2026

    What does a 16th-century Italian painter nun tell us about business? When I studied Italian Studies, we spent years on the three greats: Dante, Petrarca, Boccaccio. The canon. The men...

  • Because new mums deserve beautiful lingerie.

    The Middle Place

    March 10, 2026

    Or: what it feels like to have a manufacturer locked but no fabric yet and why that is a good thing

    The Middle Place

    March 10, 2026

    Or: what it feels like to have a manufacturer locked but no fabric yet and why that is a good thing

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