ROBE Journal

The Dirty Work No One Talks About

The Dirty Work No One Talks About

Marija Babovic

The waiting phase is where most founders quit. Not at the start when everything is exciting — but in the middle, waiting for replies, samples, and the right manufacturer. I've...

The Dirty Work No One Talks About

Marija Babovic

The waiting phase is where most founders quit. Not at the start when everything is exciting — but in the middle, waiting for replies, samples, and the right manufacturer. I've...

Branding ROBE photo with a black and white vintage family photo and sea shell background with ROBE fired brick colored overlay text

What I Actually Used Postpartum (Flying Solo to...

Marija Babovic

A solo 20-hour flight from Hong Kong to Belgrade with a two-year-old sparked a reflection on the postpartum essentials that actually mattered. From the angled peri bottle to frozen pads,...

What I Actually Used Postpartum (Flying Solo to...

Marija Babovic

A solo 20-hour flight from Hong Kong to Belgrade with a two-year-old sparked a reflection on the postpartum essentials that actually mattered. From the angled peri bottle to frozen pads,...

An 1872 nursing chemise shows a movable flap that allows access for breastfeeding

Why is maternity lingerie the way it is?

Marija Babovic

Motherhood is increasingly understood as a profound identity shift – not just a season to "get through." Women expect more. They want lingerie that honours the transformation, not just manages...

Why is maternity lingerie the way it is?

Marija Babovic

Motherhood is increasingly understood as a profound identity shift – not just a season to "get through." Women expect more. They want lingerie that honours the transformation, not just manages...

Plautilla Nelli, St Catherine with the Lily, c. 1550, Uffizi Gallery, Florence, Italy. Photo by Advancing Women Artists via Wikimedia Commons (CC-BY-SA-4.0). Detail.

Women Do It Anyway.

Marija Babovic

What does a 16th-century Italian painter nun tell us about business? When I studied Italian Studies, we spent years on the three greats: Dante, Petrarca, Boccaccio. The canon. The men...

Women Do It Anyway.

Marija Babovic

What does a 16th-century Italian painter nun tell us about business? When I studied Italian Studies, we spent years on the three greats: Dante, Petrarca, Boccaccio. The canon. The men...

Because new mums deserve beautiful lingerie.

The Middle Place

Marija Babovic

Or: what it feels like to have a manufacturer locked but no fabric yet and why that is a good thing

The Middle Place

Marija Babovic

Or: what it feels like to have a manufacturer locked but no fabric yet and why that is a good thing

What I Learned About Pregnancy Skin (And Why Silk Didn't Make the Cut)

What I Learned About Pregnancy Skin (And Why Si...

Marija Babovic

A personal story about allergies, fabric choices, and finding what works.

What I Learned About Pregnancy Skin (And Why Si...

Marija Babovic

A personal story about allergies, fabric choices, and finding what works.