ROBE Journal

An 1872 nursing chemise shows a movable flap that allows access for breastfeeding

Why is maternity lingerie the way it is?

Marija Babovic

Motherhood is increasingly understood as a profound identity shift – not just a season to "get through." Women expect more. They want lingerie that honours the transformation, not just manages...

Why is maternity lingerie the way it is?

Marija Babovic

Motherhood is increasingly understood as a profound identity shift – not just a season to "get through." Women expect more. They want lingerie that honours the transformation, not just manages...

Plautilla Nelli, St Catherine with the Lily, c. 1550, Uffizi Gallery, Florence, Italy. Photo by Advancing Women Artists via Wikimedia Commons (CC-BY-SA-4.0). Detail.

Women Do It Anyway.

Marija Babovic

What does a 16th-century Italian painter nun tell us about business? When I studied Italian Studies, we spent years on the three greats: Dante, Petrarca, Boccaccio. The canon. The men...

Women Do It Anyway.

Marija Babovic

What does a 16th-century Italian painter nun tell us about business? When I studied Italian Studies, we spent years on the three greats: Dante, Petrarca, Boccaccio. The canon. The men...

Because new mums deserve beautiful lingerie.

The Middle Place

Marija Babovic

Or: what it feels like to have a manufacturer locked but no fabric yet and why that is a good thing

The Middle Place

Marija Babovic

Or: what it feels like to have a manufacturer locked but no fabric yet and why that is a good thing

What I Learned About Pregnancy Skin (And Why Silk Didn't Make the Cut)

What I Learned About Pregnancy Skin (And Why Si...

Marija Babovic

A personal story about allergies, fabric choices, and finding what works.

What I Learned About Pregnancy Skin (And Why Si...

Marija Babovic

A personal story about allergies, fabric choices, and finding what works.

Just Make a Choice

Just Make a Choice

Marija Babovic

Marija, founder of ROBE, reflects on her first year building a lingerie startup. She shares how the supply chain humbled her, requiring endless back-and-forth with factories, trade shows, and networking....

Just Make a Choice

Marija Babovic

Marija, founder of ROBE, reflects on her first year building a lingerie startup. She shares how the supply chain humbled her, requiring endless back-and-forth with factories, trade shows, and networking....

What Do Millennials and Gen Z Do Better When It Comes to Parenting vs. Their Parents?

What Do Millennials and Gen Z Do Better When It...

Marija Babovic

Notes on parenting: I asked my parents and their friends—mostly born in the sixties—how parenting differed back then, and what they think of how we parent today.

What Do Millennials and Gen Z Do Better When It...

Marija Babovic

Notes on parenting: I asked my parents and their friends—mostly born in the sixties—how parenting differed back then, and what they think of how we parent today.